January 31, 2024, Chicago, /PRNewswire/ — With the formal introduction of their free, personalized membership platform, Gatorade iD, Gatorade welcomes a new digital era. Gatorade and DJ Khaled collaborated to release the “Gatorade x DJ Khaled” capsule collaboration in tandem with the platform’s launch. The partnership, the first of several Gatorade iD drops, will only be available to Gatorade iD members for purchаse on Gatorade.com beginning on Thursday, February 8 at 10:00 a.m. ET for $140.

A Jordan Brand hoodie sweatshirt and a Gx Bottle and towel with DJ Khaled’s personalization are part of the “Gatorade x DJ Khaled” capsule collaboration.

Gx Bottle: Celebrates the vitality of DJ Khaled’s hometown of Miami, Florida, with a distinctive design.
Towel: Inspired by DJ Khaled’s distinct “We the Best” vibe, the design breathes new life into the classic Gatorade towel that professional athletes use worldwide and see on the sidelines.
Jordan Nаme Hoodie: The three legendary names of Gatorade, We The Best, and Jordan Brand are combined in this fleece pullover hoodie, which is composed of heavyweight French terry.
“I’ve loved Gatorade since I was a kid and to this day, I have it in the studio with me to fuel my creativity,” DJ Khaled stated. “How fortunate I am to have been given the keys to construct this legendary capsule. This is only more evidence that Gatorade, We The Best, and Jordan Brand are all symbols.

According to Gatorade, each athlete’s path is distinct. Gatorade iD is a free membership program with special advantages and an all-access pass to tailored equipment, limited edition drops, discounts, and free shipping on every order. It leverages data, athlete insights, and digital advancements. Customers can now fuel their own expression with customized gear and exclusive drops by registering for Gatorade iD on Gatorade.com. Users may build their own personalized bottle with Gatorade iD by uploading their team logo, choosing from over 10 different colors and patterns, and using one of the 30 pre-loaded characters.

“Since launching the Gx platform in 2015, the brand has evolved from a sports drink to a fully integrated performance and wellness ecosystem thanks to innovations. Athletes on the Gatorade roster have had the opportunity to express themselves freely using Gx bottles thanks to Gx Collabs, which debuted more recently. We are thrilled to provide every athlete in the globe with access to a customisation feature that was previously exclusive to professional athletes. Gatorade Chief Brand Officer Anuj Bhasin stated, “In the future, Gatorade iD will add rewards and broader personalization to become each athlete’s curated corner of the Gatorade universe.” “DJ Khaled occupies a unique position at the nexus of entertainment, music, sports, and Gatorade culture. We’re thrilled to collaborate with him on the Gatorade iD launch.”

This is only the beginning: Gatorade iD members will have even more personalization possibilities and access to limited edition drops throughout 2024 and beyond. They will also receive additional discounts, rewards, and opportunities to accrue points with every purchаse made both in-store and on Gatorade.com. To keep informed about upcoming Gatorade iD collaborations, visit www.Gatorade.com and follow @Gatorade as the platform develops into a carefully selected section of the Gatorade world.

Regarding The Gatorade Collection
Built to feed all athletes and exercisers, The Gatorade Portfolio is a connected performance and wellness ecosystem owned by PepsiCo (NASDAQ: PEP). With a wide selection of customized solutions at every level of the athlete journey, the Gatorade Portfolio, which combines Gatorade, Fast Twitch, Propel, Evolve, and Muscle Milk, is the most comprehensive offering in the market right now. With solutions for hydration, protein, energy, and all-day nutrition, this integrated system of brands is fueleding the future of athletic performance and health by empowering customers, no matter how or why they sweat. It is based on Gatorade’s 57-year legacy of studying athletes. Please visit www.gatorade.com for a complete list of product offerings and further information.

Around the world, people enjoy PepsiCo products more than a billiоn times a day in more than 200 nations and territories. With a portfolio of complementary beverages and convenience foods that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream, PepsiCo produced more than $86 billiоn in net revenue in 2022. A vast array of pleasant meals and beverages, including some legendary brands with estimated yearly retail sales of more than $1 billiоn apiece, are part of PepsiCo’s product portfolio.

Becoming the world leader in beverages and convenient foods by winning with pep+ (PepsiCo Positive) is the vision that drives PepsiCo. Pep+ is our strategy end-to-end transformation that operates within planetary bounds and inspires good change for people and the planet by putting sustainability and human capital at the center of how we will create value and growth. Visit www.pepsico.com and follow @PepsiCo on Facebook, Instagram, Twitter, and LinkedIn for additional information.