Brands Owned By Alia Bhatt: Making Waves Beyond the Silver Screen

Alia Bhatt is not just a Bollywood superstar; she’s also a savvy entrepreneur. While she continues to win hearts with her acting, Alia has made a name for herself in the business world.

From launching her eco-conscious clothing brand Ed-A-Mamma to starting her production house Eternal Sunshine Productions, Alia is showing how celebrities can diversify their talents. In this article, we explore the brands owned and co-founded by Alia Bhatt.

Self-Owned Brands by Alia Bhatt

Ed – a – Mamma

Recently in 2022, Ed-a-Mamma that has been launched by Bollywood actress Alia Bhatt is a kids’ wear clothing brand significant on Sustainable fashion.

The brand loves nature and is making people more aware of the environment through fun and trendy clothing made from organic fabrics and recycled materials.

And with its mission of putting the planet first, Ed-a-Mamma strives to raise an environmentally conscious generation of children. Bhatt started the brand after she realized that the market lacked sustainable maternity and children’s wear.

Eternal Sunshine Productions

Alia Bhatt bossed up in 2021 as she started her production house called, Eternal Sunshine Productions and stated they will make ‘happy, real, eternal stories’. As a producer, her first film, the dark comedy ‘Darlings’ released in 2023 was appreciated for its story and performances. As for the web series ‘Poacher’, which Bhatt produced recently, it has also gotten critical acclaim for its subject matter. Her third film in the pipeline is ‘Jigra’, directed by Vasan Bala.

Nykaa

Alia Bhatt became Nykaa’s investor when she bought a 2.17 percent stake in the firm’s parent company, FSN E-commerce Ventures, in July for Rs 4.95 crore. Falguni Nayar, the founder and CEO of Nykaa, shared that Alia was drawn to the brand for three key reasons: Nykaa’s presence in India, its growth by a woman entrepreneur, and the fact that it is entirely capable of going up against some of the best cosmetic brands on earth.

Phool

Alia Bhatt backed Phool which is a D2C wellness company that turns floral waste into luxurious products. Here, Bhatt has received special satisfaction due to the organization’s post-raw-material vision of making humane leather substitutes and focused on generating employment for women in rural areas.

Different Brands Endorsed by Alia Bhatt

Let’s take a closer look at how she is redefining her career and building a lasting legacy beyond the screen. Here is the list of brands divided by industry categories that are endorsed by Alia Bhatt.

Food

Cadbury – The chocolate icon Cadbury allied with the Bollywood beauty Alia Bhatt for Cadbury Perk wafer chocolate. The latter was created on March 5, 2021, and transferred young and energetic sexuality to the brand. Thanks to Alia, whose updated character and accessibility matched the playful image of Cadbury Perk, the ad campaign is popular with viewers.
Cornetto – Cornetto is an ice cream brand for the Indian market owned by the FMCG giant Unilever Its ancestor was first launched in Italy in 1959. Kwality Walls Cornetto has featured Alia Bhatt as its brand ambassador and she has been featured in several adverts including the “Do uh like Cornetto,” series. The latest one was ‘Make the First Move’ with Rohit Saraf which gives a playful twist to the brand.
Lays – Pepsi’s snacks division consists of Lays started in India in 1995 and has famous brand endorsers like Dhoni and Saif Ali Khan. Two months later in December 2019, Alia Bhatt, and Ranbir Kapoor became brand ambassadors when they featured in the “Smile Deke Dekho ” commercial. Alia later accompanied Siddhant Chaturvedi in December 2021 for Lays thinnest wafers conveying the message of innovation and joyous vibe of Lays.
Frooti – Mango flavoured second biggest selling fruit drink Frooti was introduced by Parle Agro India Ltd in 1985. Exported now to USA, UK, UAE and many other parts of the world Frooti is available now in PET bottles and rectangular packs besides the tetra pack. Later in the year 2017, along with Allu Arjun and Shah Rukh Khan, the charming Alia Bhatt became the new face of Frooti enriching Frooti’s marketing communication campaign.
Sunfeast Dark Fantasy – Dark Fantasy the biscuit brand owned by ITC Limited has all-time favorite chocolate crème biscuits and cakes under the Sunfeast brand. The brand started employing it in multiple campaigns with Alia Bhatt as its face in 2019. New Meetha is what the brand’s ads, which include 2021’s New Dark Fantasy Coffee Fills, seek to portray the product as.
Uber Eats – Uber Eats, an American food delivery-based company was launched in mid 2014. The Indian actress Alia Bhatt signed for Pepsodent in 2018 and was featured in many advertisements. She made the 2019 “Everyday Moments” ad, which aligned with the tackle of the app to make ordinary meals more gratifying.

Fashion and Lifestyle

Garnier – L’Oréal’s mass brand Garnier then has signed Bollywood actress Alia Bhatt for Garnier Skin Naturals in 2013 and Garnier Fructis in 2014. Since then she has been seen in hundreds of Garnier commercials, with her first on-screen TVC being a Garnier Fructis commercial in 2015 for which she acted alongside her mother Soni Razdan. The current campaign is the Garnier Light, which was rolled out in June 2020 with Alia Bhatt as the brand’s ambassador.
Tresemme – Tresemme, is an American hair care brand founded in 1947. A brand that produces professional quality products, a partnership with Alia Bhatt demonstrates the brand’s desire to appeal to today’s fashionable consumer.
Maybelline – Alia Bhatt also inked the Maybelline deal in the year 2013, and she proved to be a muse for the company in presenting countless commercials appealing to modern women internationally.
Caprese – Caprese is a famous fashion handbag brand and the company has been associated with Alia Bhatt since 2014. It took them to release the limited edition Caprese Alia following their partnership. As a fashion lover and model Alia has showcased Caprese’s influence in the fashion niche.

Apparel

Manyavar – Alia Bhatt became the brand ambassador for the brand in August of 2019 and the news was advertised in September 2019. Since then, Alia has been part of many campaigns, the last one is an adverse in which she mimics a bride wearing the Manyavar Mohey collection.
Aurelia – Ethnic wear brand Aurelia by TNCS Clothing has just started its journey in the market through its first campaign on February 16, 2022, with Bollywood actress Alia Bhatt. The soft, serious and very women-oriented KYM NOGAY campaign, which is already popular, makes people take things a little lightly and brings them the “Be Compliment Ready” campaign where the women with casual chic look very comfortable. The organic partnership between Alia and Aurelia is to merge Indian ethnic wear with the latest trends for the brand to appear refreshed.